Vintage CBC Blue Logo Kids Sweatshirt Hoodie

In January of 1986, an updated, one-colour version of Burton Kramer's multi-coloured gem/exploding pizza logo was created by Hubert Tison and Robert Innes so that it would be easier to print and reproduce in other media. Blue on a field of white, or white on a dark blue background, this gem was the 5th official logo in the CBC/Radio-Canada lineup.

Along with the new blue on white gem graphic- or is it a pineapple? - there was a brand spanking new ident, featuring an arrangement of state-of-the-art computer graphics, as well. Consisting of a translucent CBC gem logo atop background fields which changed colours, depending on the time of day, the visual was accompanied by the CBC's newly synthesized five-note jingle.

Feeling nostalgic? Watch it here... right after you load up on some of this sweet CBC apparel!

Let your kiddo be the coolest on the block while they rep Canada's national broadcaster with style in this super-soft crewneck sweatshirt.

All our CBC gear is 100% licensed CBC merchandise.