Vintage CBC Blue Logo Sweatshirt Hoodie

In 1986, an updated version of Burton Kramer's multi-coloured gem/exploding pizza logo was created by Hubert Tison and Robert Innes so that it would be easier to print and reproduce in other media. Blue on a field of white, or white on a dark blue background, this gem was the 5th official logo in the CBC/Radio-Canada lineup.

Along with the new blue on white gem graphic, there was a brand spanking new ident, featuring an animated arrangement of state-of-the-art computer graphics, as well. Consisting of a translucent CBC gem logo atop background fields which changed colours, depending on the time of day, the visual was accompanied by the CBC's newly synthesized five-note jingle.

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